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Do you know your Professional Objective - Career Goal?

Updated: Aug 16

Create a vision for the life you really want and then work relentlessly towards making it a reality. Roy T. Bennett

Are you thinking about a career change or simply looking for new career opportunities to develop professionally? A good starting point is to define your professional objective - your career goal.



Having a well-defined professional objective helps you and other people understand what type of work you are looking for. It reflects you and where you want your career to go. For some people, this comes easily and is very clear, for others it takes more deliberate consideration and thought to articulate.


Spending time to determine your professional objective will help you to create your vision, with the vision you can put in place an action plan to help you reach your goals.


Having a well-defined professional objective will also ensure your resume and communication strategy are on point.


Start by looking within and assessing what you offer and how this fits your industry or future industry. Always keep in mind your value proposition. What you offer, versus what your industry/future employer needs.


When you understand and believe in your own value, others will too.

Some questions to get you started:


  • What do you do best? – Consider your achievements, knowledge, skills, and competencies

  • What can you do?

  • What do you know?

  • What are the roles you play? Consider outside of work roles also.

  • What do you like?

  • What interests you?

  • What do you want to know?

  • What do you want to be an expert in?

  • What do you prioritize in life? – Consider your values, personal preferences, and motives.


If you are one of the many who struggle to determine their professional object, be sure to take advantage of our free introductory consultation to find out more about Discovering Your Purpose (IKIGAI) Program or Career Coaching services.



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